How To Use 12 Different Types of Digital Marketing Strategies

types of digital marketing

Digital marketing is a marketing discipline that uses digital technology to reach consumers, and it includes a range of methods such as digital advertising, digital public relations, and e-commerce.

Blogging has become an increasingly popular platform to help businesses reach out. From it’s recent rise in popularity, businesses are looking for ways to increase blog traffic and engagement.

One way is to use a combination of different kinds of digital marketing strategies. In this blog post, the writer explores how to use 12 different types of digital marketing strategies in order to help your brand succeed in the modern era.

Why Digital Marketing?

You may be wondering why you need digital marketing in the first place. In this article, we will explore the different digital marketing strategies and how they can benefit your business.

Digital marketing has opened many doors for small businesses and large corporations alike. This is because it enables marketers to reach a global audience with minimal cost. The internet is a large source of information that allows businesses to communicate easily with their customers. One can also use digital marketing as an advertising tool to generate leads and sales. Some of the most common digital marketing tools are social media, search engine optimization, email marketing, content marketing and pay-per-click ads.

It plays a role in how to gain clients and customers, how to maintain them, and how to grow your business. With so much happening on the Internet these days, it doesn’t seem like a big deal anymore to advertise online. But think about this – with digital marketing, you are reaching people that may not be checking out your company’s website. They might be getting their information from other sources like social media or blogs.

12 Different Types of Digital Marketing Strategies

It is crucial to understand what each of these marketing strategies are so that you can choose the right ones for your business. There are 12 different digital marketing strategies, and they each have a specific use.

1. Content marketing.

Content marketing is one of the most foolproof ways to grow your business. It focuses on attracting new customers by providing them with valuable and unique content that appeals to their specific needs and interest. The objective of this type of marketing is to attract these customers by providing them with quality information in an appealing way.

Content marketing uses creation of content to promote your business and brand. This consists of blog posts, podcasts, articles, informational blogs videos’ as content on social media platforms such as Instagram, Facebook, and YouTube and more. Content is created based on topics that are relevant to the company or brand. When the content is shared online it is often seen by new customers or potential clients.

Content marketing is a type of marketing that focuses on creating and distributing valuable, consistent content in order to “bridge the gap” between customers and brands. It uses content as a way to strategically establish customer relationships or build brand awareness.

2. Paid advertising

Paid advertising is when advertisers pay for the opportunity to reach consumers. This type of digital marketing is also seen as an important way for businesses to build a brand and grow their customer base online.

Paid advertising is a cost effective way to reach the right people with your message. It can also be much more profitable than advertising on social media platforms. If you have the budget, digital marketing is a great option for your business.

It is a way to gain the attention of people who are searching on Google and other search engines. Paid advertising can be very effective in terms of getting your business noticed when done correctly.

3. SEO 

Search Engine Optimization (SEO) is the process of optimizing a website in order to increase its visibility in search engine result pages. In some cases, SEO may also be used to help with other marketing campaigns, such as social media marketing.

SEO is a type of digital marketing that uses search engines to get people to find a business’s website. It is the best way for businesses to reach consumers through organic means, without having to pay for advertising. SEO can be used in several ways, including optimizing a website or its content to rank higher on search engines and creating an effective social media campaign.

SEO is considered to be the most effective type of digital marketing as it has proven to generate up to 5x more leads and a 50% increase in sales than other types of digital marketing. SEO can take on many shapes and forms, but the two main types are organic SEO and PPC.

Organic SEO is when a company posts content organically on its website.

PPC (Pay Per Click) is when companies pay to have their website shown in search engines such as Google, Yahoo, or Bing.

4. Email Marketing 

Email marketing is a great way to reach out and engage with people. It is inexpensive, quick, and easy to use. It includes electronic newsletters, promotional emails, and automated email campaigns such as “purchase updates.”

There are many types of email marketing options that you can choose from, but the most common type is transactional email marketing.

This type of email marketing allows you to collect information such as name, email address, website URL, and other relevant data. You can then use this data to send targeted notifications through your emails.

Businesses typically have online coupon codes for email subscribers which give them access to their website for free coupons

It also has the potential for direct ROI, which can be measured in a variety of ways including emails sent, click-through rates, conversion rates and more. Email campaigns are often implemented alongside other digital marketing tools and tactics, such as social media, online search engine optimization (SEO), advertising, public relations, content marketing, and other paid advertising options.

5. SMM (Social Media Marketing)

Social Media Marketing (SMM) is a type of digital marketing used to advertise online. It is the use of social media such as Facebook, Twitter, and Instagram to promote a product or service. Using these tools can help you reach potential customers.

Social media marketing (SMM) is a digital marketing tactic that involves the creation and distribution of content and resources for the promotion of products, ideas, or services using social media platforms. The goal of this type of marketing is to build a community around a particular cause or brand by exploiting the attention span and reach that are afforded by these powerful platforms.

The smaller businesses are the ones who use the SMM. Some of the companies that use this type of marketing are availing themselves of social media in order to become interactive with their customers and make them feel as if they’re a part of their company. Social media has made it easier for small businesses to establish a presence online, which is why it’s so important for these companies to use this type of marketing.

6. Affiliate Marketing

Affiliate marketing has been around for many years, but it’s still one of the most effective ways to acquire new customers. It is a simple process: you provide links on your website or blog to products that are offered by another company and if people buy these items, you make money! The only downside to this method is that it can be time-consuming.

In this type of marketing in which advertisers pay a publisher (or website owner) when a visitor clicks on an ad, purchases a product, completes a lead form, or leaves their email address. Affiliate marketing can be broadly broken into three types: – Search engine marketing- Link referral networks- Advertising networks

7. Mobile Marketing

Mobile Marketing is essentially digital marketing for cell phones. The main difference between this and other digital marketing is that mobile marketing features advertisements that are often interactive. They can be text, multimedia, or even games. This type of advertising offers unique opportunities to reach a large audience at relatively low cost.

One of the best ways to reach your audience is through mobile marketing. This can be done for a variety of reasons, such as reaching a more targeted market, building awareness, and optimizing results. Mobile marketing is a great way to create brand awareness and it’s ideal for campaigns that require quick turnaround.

The technology is has expanded rapidly in recent years and there are many benefits to using mobile marketing as opposed to traditional advertising. Mobile marketing allows for more flexibility because it’s easy to update relevant content and let users know when products are on sale without having a salesman in the store.

8. Instant Message Marketing

Instant Message Marketing (IMM) is a form of marketing that uses messaging to target the recipients’ personal mobile devices. This type of marketing is often used in B2B, or business-to-business, environments where the target audience may not be familiar with a product or service. Instant Messaging provides an opportunity for brands to take advantage of the enhanced reach and intimacy that IM offers.

Instant Message Marketing is the use of a variety of technologies to send emails, texts, and instant messages via social media networks. It has been used by companies to explore new markets, conduct customer research, and build relationships with prospective customers. In the business world, this type of marketing is often referred as “social media marketing.”

Instant Message Marketing or IMM is a type of digital marketing that you might use in conjunction with email marketing, social media marketing and other outlets. It’s not just limited to the internet. You might also send messages through your app on an iPad or phone. These campaigns are perfect for B2B customers who are always looking for new ways to reach out to their audience and can’t get enough content from established marketing channels.

9. Influence Marketing

This type of marketing is the easiest to set up and the cheapest option, but it’s not a very effective way to get in front of your target market. Reach out to influencers who have a large following and have posted about your product on social media pages.

Influence marketing is a type of marketing that takes advantage of the power of persuasion. Whether you are trying to persuade someone to buy your product, or selling your personal brand, influence marketing can be used in many cases. It is important to note that it is not always the best option for your business.

The main goal of influencer marketing is to spread the word about your business to new audiences without being intrusive.

10. Audio Marketing

Audio marketing is the process of distributing audio content on the Internet. The goal of this form of digital marketing is to reach consumers who listen to online streaming and podcast services.

It’s especially effective when you have strong relationships with your target audience. Tapping into the power and growth of technology, audio marketing has been continuously evolving to provide more engagement than ever before. Audio marketing can be used in many ways.

11. Video Marketing

This is the most popular form of digital marketing. It’s easy to create videos and upload them directly to YouTube or other video sites. You can use your videos to promote your brand, show off your products, or just share fun clips with followers and potential customers.

Video marketing is one of the most effective digital marketing promotions. Most people prefer to watch videos than read text descriptions and do not have time to read lengthy articles.

Additionally, video marketing is more engaging than other forms of digital marketing due to its fast-paced nature. Using this form of digital marketing is a smart choice for companies that are trying to increase their brand awareness and improve their website traffic.

12. Virtual Reality Marketing

Virtual Reality Marketing is a digital marketing technique through which companies can create a realistic, simulated experience that helps attract customers. There are many different ways in which VR can be used including, but not limited to, creating 360-degree virtual tours of your business.

Virtual reality has been applied in various aspects of marketing in the past few years. It allows for an immersive experience, which makes it a great tool for advertising and sales. Virtual reality is an effective way to engage potential customers by creating more compelling visuals and understanding exactly what audiences want.

Virtual Reality Marketing is a type of marketing that uses virtual reality technology to generate interest and engage. There are many different ways to do this, including creating environments and experiences for customers, communicating experience information about the product or service, as well as storytelling and narrative. Using VR, advertisers can tell a story about their products to go alongside the 360-degree videos of how the product is being used in real life.

How To Get Started With 12 Different Types of Digital Marketing Strategies

Many marketers now rely on digital marketing in order to reach their target audience and get the word out about their business, product, or service. It’s important to know which strategies will be most effective for your business. There are many different types of digital advertising channels that you can use to market your business. Here are 12 different types of digital marketing strategies, and how to get started with each one.

I was just thinking that same thing, but as a limitation for this list, I couldn’t think of any that require an actual website. I guess if you’re talking about paid search, then there’s PPC, but I think that’s already pretty well covered here.

Incentivized traffic referral programs are definitely more difficult to track than simple content marketing and it’s hard to go into a great deal of detail, but here’s what I can think of for that type of advertising.

In the digital world, there are two types of marketing:
1) driving traffic to your website, and
2) getting people to take action on the content you’re producing.

A referral program is simply a way to encourage people to drive traffic to your site, like driving them through an affiliate link. You can use these referral programs to collect your own social media followers, but the most common way is to leverage what other people have done.

Your customers are naturally going to recommend you to other people, so if you build a solid referral program, you could potentially have a built-in audience .



This blog provides a number of different strategies that you can use to help your business grow. It might seem daunting at first, but do not be afraid to try new things with digital marketing if you want to see your business thrive. Ultimately, the author wants to assure readers that the road to success is just as diverse as their choices in digital marketing.

You’ve now read everything that was discussed in this article. It is now time to decide which strategy you want to implement. If you have additional ideas, please feel free to share them in the comments below.

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Vipson Jain

Vipson Jain

The author of this blog has 25 years of expertise in Digital Marketing, Investment, Insurance, and Cost Accounting. They are registered as a Mutual Fund Distributor with AMFI and an Insurance Advisor with IRDA. Their extensive knowledge and experience make them a valuable resource for readers looking to improve their skills in these areas. Follow the author's blog for expert insights and advice.

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